Latest
industry research report on: Global Anti-counterfeit Food Packaging
Market : Industry Size, Share, Research, Reviews, Analysis,
Strategies, Demand, Growth, Segmentation, Parameters, Forecasts
The malpractice of introducing
counterfeit products is severely affecting the global food industry,
causing legitimate and well-established brands tangible and
intangible losses. Such unethical practices affect the revenue of
food companies and also creates distrust towards brands among
end-users. Major players in the global food industry are constantly
striving to remove counterfeit products from their supply chain, as
these affect their sales revenue, thus impacting profits. Besides
this, poor quality of counterfeit products affects respective brand
image of various companies and also raises severe health concerns
among consumers. Well-industrialised counterfeit products are so well
packaged that normal detection techniques are unable to effectively
spot any difference during regular inspection, and these products are
sent to the retail market for sale. Each year, major players in the
global food industry suffers losses, estimated in hundreds of million
dollars, due to the presence of counterfeit products in the market.
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Anti-counterfeit food packaging
technology has emerged in the recent past, and has been proving to be
an efficient and important solution against counterfeiting globally.
Since food products are available easily at all levels of the market,
the food industry is most vulnerable. Increasing cases of
counterfeiting in the food industry are forcing manufacturers to use
anti-counterfeit food packaging at various levels, and this is
expected to increase growth of the concerned market significantly
over the forecast period.
The
global anti-counterfeit food packaging market is projected to account
for significantly high revenue by end of 2024. Several efficient and
innovative technologies are fast emerging in the market for
validation of original products, which are gaining popularity among
manufacturers globally. In addition, increasing use of highly
efficient RFID technologies is one of the most significant factors
expected to drive overall growth of the anti-counterfeit food
packaging market globally.
Rising
health awareness among consumers, understanding of the hazards
associated with forged or counterfeit products, and emergence of
anti-counterfeit technologies are factors expected to fuel growth of
the global anti-counterfeit food packaging market over the forecast
period. Besides, increasing government regulations for eliminating
counterfeit food products from local markets is also encouraging
global companies to invest more in advanced anti-counterfeit
technologies.
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Intense capital expenditure for
anti-counterfeit technology setups and their impact on the product
distribution system and supply chain network are factors expected to
hamper growth of the anti-counterfeit food packaging market.
The global anti-counterfeit
food packaging market is segmented on the basis of technology and
regions. The technology segment is categorized into authentication
packaging technology and track and trace packaging technology. The
authentication technology is further sub-segmented into ink &
dyes, holograms, watermarks and taggants. The track and trace
packaging technology is sub-segmented under barcode technology and
RFID technology.
In terms of geography, the
global anti-counterfeit food packaging market is segmented into seven
main regions namely North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Middle East &
Africa, and Japan. Due to high awareness about the technology and
products, North America is expected to hold the largest market share
in the global anti-counterfeit food packaging market, followed by
Europe. The Asia Pacific anti-counterfeit food packaging market is
expected to expand at the highest CAGR in terms of revenue over the
forecast period.
Some key players in the market
include Zebra Technologies, Alien Technology Corp., AlpVision, Avery
Dennison Corp., SICPA HOLDING SA and others.
This research report analyzes
this market on the basis of its market segments, major geographies,
and current market trends. Geographies analyzed under this research
report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
This report provides
comprehensive analysis of
Market growth drivers
Factors limiting market
growth
Current market trends
Market structure
Market projections for
upcoming years
This report is a complete study
of current trends in the market, industry growth drivers, and
restraints. It provides market projections for the coming years. It
includes analysis of recent developments in technology, Porter’s
five force model analysis and detailed profiles of top industry
players. The report also includes a review of micro and macro factors
essential for the existing market players and new entrants along with
detailed value chain analysis.
Reasons for Buying this
Report
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pin-point analysis for changing competitive dynamics
It provides a forward
looking perspective on different factors driving or restraining
market growth
It provides a six-year
forecast assessed on the basis of how the market is predicted to grow
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the key product segments and their future
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analysis of changing competition dynamics and keeps you ahead of
competitors
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business decisions by having complete insights of market and by
making in-depth analysis of market segments
It provides distinctive
graphics and exemplified SWOT analysis of major market segments
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