Latest industry research report on: Global Augmented Reality for Advertising Market | Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts.
AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.
Technavios analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
Wikitude
Other prominent vendors
BBDO
Google
Leo Burnett
McCANN
Metaio
NGRAIN
PTC
Total Immersion
Zappar
Market driver
Affordable advertising
For a full, detailed list, view our report
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Market challenge
Need for a standard AR application
For a full, detailed list, view our report
Market trend
Increased mobile AR advertising
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
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